A letter from Pic
A thousand welcomes, lovely lover of peanut butter.
I’ll start with a little story about how I came to be doing this:
Twenty years ago I was sailing in the Bay of Islands (I like that sailing), and rowed across to an American yacht for breakfast. Brad made some toast, asked what I’d like on it, and pulled an old jar of American peanut butter out of a locker. On the label it said, in big letters “Health Style”. Now I, like any strapping kiwi lad, knew that peanut butter was pretty damned healthy already, so I was intrigued to know what they’d done to it to make it better.
What these clever yanks had done was to reduce the amount of sugar they added! I was stunned. In those days no kiwi peanut butter contained sugar, but I could see the writing on the wall…